The Cookout serves up sizzling burgers, wings, and fries from its small-but-mighty menu in Monroe, Louisiana. This locally owned restaurant opened in 2016, and currently boasts a loyal following from its early days as a popular food truck. With owner Jamaro Hill at the helm, The Cookout feeds the soul of its community with a fresh and flavorful take on casual, American cuisine.
The Challenge
Hill and his team struggled to keep up with the demands of takeout. Taking orders over the phone was time-consuming and required manpower. Hill sought a better solution for his bustling business, but he determined that popular third-party services would not be worth the hefty fees that could take up to 30% of his profits.
Quickly, Hill recognized that he “needed to upgrade” and “wanted to have an app for everyone who ordered.” He was looking for a service that could easily integrate with his existing POS through Square. Hill was sure that accessible, online ordering would simplify the customer experience and significantly improve his staff’s workflow.
The Solution
The Cookout partnered with Ordrslip to create a seamless online ordering experience, complete with their own custom-branded mobile ordering app. Hill noted that the onboarding process and Square integration were simple, with knowledgeable and attentive staff available for support every step of the way.
Ordrslip gives The Cookout a comprehensive and efficient system for managing orders. Hill remarked, “It’s a good value for what I’m getting, so I’m going to stick with it.” Since teaming up with Ordrslip, Hill has significantly reduced ordering errors, improved communication with customers, and cut staffing costs.
The Outcome
Today, the Cookout navigates business demands with the support of Ordrslip’s online ordering system. Since launching their app three months ago, The Cookout has made more than $42,000 from mobile orders alone. Over 1,750 users have downloaded The Cookout’s app, placing more than 2,700 orders since its launch. Looking back on his experience, Hill says “The customers love the app. Ordrslip is convenient for the customer and convenient for the restaurant.”
